Chapecoense
Brazilian football club
Chapecoense
Creative Direction / Web Design / Web Development
The Chapecoense Football Club, with its 52 years of history filled with glory, resilience, and an unbreakable bond with its community, sought to modernize its digital presence to reflect its credibility, the passion of its fans, and its lasting reputation in the football landscape.
Ozio was responsible for revitalizing the official website, modernizing the digital visual identity, enhancing the fan experience (UX), and strengthening the Chapecoense brand in the market and across digital platforms.
Challenges
- Previous Website: Developed by a different agency, the site needed a fresh approach to become a more modern, visually appealing, and functional version that reflected the club’s current status.
- Navigation and Engagement: Improving the fan experience to facilitate quick access to crucial information (schedule, squad, news) and engagement options (Membership/Fan Club, store).
- Highlighting Credibility and History: Showcasing the club’s glory and resilience, the strength of the brand, and its unbreakable bond with the community over five decades.
- Responsiveness and SEO: Ensuring the website is accessible on all devices and optimized so the Chapecoense brand reaches the widest possible audience through search engines..
Objectives
- Modernize the digital visual identity and reinforce the credibility and passion of the Chapecoense brand.
- Create intuitive and engaging navigation that provides easy access to news, team information, and fan relationship channels (Membership/Fan Club, Tickets, Store).
- Emphasize the club’s 52-year history and its relevance in national football.
Optimize the site for mobile devices and search engines. - Simplify content management (news, squad lists, results) for the club’s communication and marketing team.
Approach
Planning, Research and Implementation
We analyzed the previous website to understand its limitations and opportunities for improvement. An analysis of the football market and interviews with club stakeholders helped us capture fan expectations and Chapecoense’s strengths, ensuring the new site reflected their story, values, and differentiators in a modern way.
Implementation
Our team handled the coding, system integration (such as platforms for fan membership and tickets), and performance optimization, ensuring a fast, secure, and modern experience for all visitors and fans.
Design and Development
- Visual Identity: Updated with a modern aesthetic that conveys the club’s strength, passion, and tradition.
- UX Design: Created wireframes to ensure clear navigation, focusing on fan engagement, easy access to the squad, game schedule, and membership programs.
- Responsive Design: Developed a layout adaptable to all devices, ensuring accessibility and usability for the fan, whether they are at the stadium or at home.
- Content Management System (CMS): Implemented an easy-to-update platform, allowing the marketing team to efficiently manage news, promotions, and team information.
- SEO Optimization: Applied best practices to improve search rankings and increase brand visibility.
Results and Outcomes:
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An updated website with a modern aesthetic aligned with Chapecoense’s credibility and history.
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Intuitive navigation, simplifying access to team information and fan relationship channels.
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Increased fan engagement and conversions (new members and ticket/merchandise sales).
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Improved organic search ranking (SEO).
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Simplified content management for the club’s communication and marketing team.
Skills and Expertise
The Expertise Behind Every Successful Project
User Experience (UX) Design
Creating intuitive and engaging user experiences is at the core of what I do.
I specialize in researching user needs, developing wireframes, and designing user journeys that align with business goals.
Front-End Web Development
With a deep understanding of HTML, CSS, JavaScript, and responsive design principles, I bring designs to life with clean, efficient code. From dynamic single-page applications to fully interactive websites fast, scalable, and SEO-friendly.
Brand Identity and Visual Design
I help businesses establish strong, memorable brands by creating unique logos, style guides, and visual assets. My approach to brand identity design ensures consistency across digital and print media.
Wordpress
Powerful Content Management System (CMS)
During the development phase, our team at Ozio implemented various advanced features designed to optimize your website’s performance and usability. We employed a responsive design approach, ensuring that the site looks flawless across all devices — an essential requirement to reach today’s diverse audience.
To highlight your key features and increase engagement, we developed subtle user interactions throughout the user journey, along with prominently showcasing case studies and functionalities that demonstrate the platform’s value and effectiveness.
Our custom-built WordPress CMS, enhanced with Advanced Custom Fields (ACF), was created to make daily site management effortless for your team. By limiting the use of third-party plugins and leveraging ACF’s full capabilities, we ensure your platform is scalable, easy to update, and ready to evolve with your business needs over time.
Training and Launch Support
Before launch, we conducted comprehensive testing to ensure optimal functionality of all site elements. We optimized load times and made technical adjustments to improve speed and responsiveness — crucial factors for user satisfaction and SEO performance. All interactive features were thoroughly tested, including cross-browser compatibility across different browsers and devices.
Throughout this phase, we maintained open communication with your team, allowing continuous feedback that facilitated quick adjustments. Our goal was to ensure the final product met all expectations and was ready for public launch.
Measuring Success
Your new website now offers a seamless blend of modern aesthetics and technical excellence. It clearly communicates your competitive advantages and innovative solutions, providing an intuitive experience that enhances visitor engagement. Feedback has been overwhelmingly positive, with noticeable improvements in navigation, speed, and professional appearance.
This transformation showcases our expertise in delivering tailored solutions that strengthen brands and businesses in the digital landscape. Through a process involving research, design, development, and testing, we delivered a platform ready to support growth and solidify your market presence.